Gatorland offers our customers the shopping confidence they deserve.  Our Privacy Policy ensures the confidence of visitors and customers of our web site, and to demonstrate our commitment to fair information practices and the protection of privacy we state the following:

Collected Information:

We regularly track and collect electronic data when you visit our Site, including: domain server; IP address; and web browser information. This information is anonymous and does not personally identify you but is helpful for marketing purposes or for improving our overall site. "Cookies" are also used to customize content specific to your interests and to store certain information so you do not have to re-enter it each time you visit the Site.

In order for you to access certain member services and to purchase products that we offer via the website, we require you to provide us with personal information that identifies you as the purchaser. Personal Information will include: Contact information (name, mailing & e-mail addresses); Credit card information; and basis demographic information such as your billing zip code, age and income. If you communicate with us by e-mail, or complete online forms, surveys or contest entries, any information provided in such communication may be collected as Personal Information.

Contact information may be used to forward additional information about our company and/or products and services, or promotional material from some of our partners, or to contact you when necessary. We may use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We may use your Demographic Data to customize your overall experience on the site; displaying content that we think you might be interested in and according to your preferences. Please note, this Site is not designed for nor intended for use by anyone under the age of 18 and we will not knowingly collect nor share Personal Information on Site users under the age of 18.

Gatorland may share basic demographic information with advertisers and/or a select group of third parties organizations in an attempt to better your purchasing experience. You may choose not to provide us with any Personal Information. In such an event, you can still access and use portions of our Site; however you will not be able to access and use those portions of the Site that require your Personal Information.

Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of Service. Your Personal Information is stored on secure servers that are designed to limit unauthorized access to your Personal Information.

You must promptly notify us if your credit card or user name is lost, stolen or used without permission. In such an event, we will cancel that credit card number and user name and update our records accordingly. Your liability for charges made on a lost or stolen credit card is governed by your card-holder agreement with your credit card company.

The Site may contain links to other Web sites. We are not responsible for the privacy practices or the content of such Web sites.

We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the Site. Any such change, update or modification will be effective immediately upon posting on the Site and your continued use of this Site constitutes your acceptance of such change, update or modification.